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Step 13 of 13 in Enrich your products with Atlas

Manage competitors in Vestis Atlas

Add, rename, merge and stop counting the competitor brands that appear in the same AI answers as you.

  • Merchandiser and e-commerce
  • Brand admin
  • Not verified yet

Under review. This page is published while we check it against the live app, so some details may have changed.

The Competitors tab lists the other brands that AI assistants mention in the same answers as you. You do not need to fill it in: Atlas builds the list from your visibility checks. Use it to fix a name, join two spellings of one brand or stop counting a shop that is not really a rival.

SettingsCompetitors

Note

The Competitors tab appears only when AI visibility is switched on for your workspace.

Read the list

Brands are split into two groups:

  • Counted brands are included in your results, for example under Who else the AI recommends. When none are counted, Atlas shows Nothing is being counted right now.
  • Not counted brands are left out. Marketplaces, shops and magazines start here, because they crowd out the brands you actually compete with.

Each row shows a type (Marketplace, Magazine or blog or Not a brand), whether it is Counted or Not counted, and Added by you if you created it. Also seen as lists other names Atlas has merged into the row.

With no competitors yet, Atlas shows: run a check on the AI visibility page and the brands that come up alongside you appear here on their own.

Add a competitor

  1. Enter the brand

    In Brand name, enter the brand you want to watch. In Their website (optional), add their website if you know it.

  2. Click "Add"

    Click Add. The button shows Adding… while it saves.

Change a competitor

  1. Stop or start counting

    Click Stop counting on a counted row, or Count this one on a row under Not counted.

  2. Fix the name or website

    Edit Name or Their website (comma separated), then click Save. Adding their website lets Atlas tell you when an assistant links to their page instead of yours. Save is disabled until you change something.

  3. Merge two spellings

    Select the other brand in Same as another brand…, then click Merge. The button shows Merging… while it works.

If the list cannot load, Atlas shows Couldn't load your competitors. Refresh to try again.